Building a robust foundation of advocates is essential in effective community development, and USGBC is dedicated to supporting our community leaders to meet this challenge. Every year, we gather at Convergence to provide our key stakeholders with a comprehensive strategy to make multifaceted connections within their local market. This year, we’ll focus on strategies to reach new audiences and strengthen existing volunteer leaders during the Wed., June 22 Community Connections track at the Community Advancement Summit.
Who better than Christina Kuo, USGBC State and Local Campaign Manager, to focus on how to turn local stakeholders into green building advocates. “Advocates in Action” will emphasize the importance of advocacy volunteers as catalysts for measurable progress within LEED and green building policies. Furthermore, attendees will acquire the tools to encourage advocacy volunteers to contribute to other aspects of the market’s priorities for fundraising, sponsorship, education and general market expansion.
During the next session, titled “Green Schools: Taking Action and Measuring Impact,” Rachel Gutter, USGBC Senior Vice President, Knowledge and Market Development and ,, USGBC Community Programs Manager, Center for Green Schools, will cover school- and campus-based initiatives that further the USGBC community’s proud support of green schools. The tools learned here will enable participants to assist a school as it advances towards whole-school sustainability using measurable outcomes.
The third session, “Messaging Strategies for Local Engagement,” will review tactics to harness the power of messaging to attract and engage community members. Facilitators Marisa Long, USGBC Director, Communications and PR; Julia Pergolini, USGBC Social Media Specialist; Ali Peterson, USGBC Communications Manager; and Rachel Gilbert, USGBC Media and Communications Specialist, will share their effective messaging strategies, including tools for local social media engagement.
The last track of this series will focus on the well-established link between the built environment and public health. “Enhancing Health, Advancing Social Equity” will cover the ways in which neighborhood conditions, income level, educational attainment and other social elements have become determinants of health. During this session, Kelly Worden, USGBC Project Manager, Health Research; and Brenden McEneaney, USGBC Director, Community–Northern California, will lend their expertise to attendees, empowering them with the tools to contribute to better community health by creating buildings and neighborhoods with health-promoting features.